People who like to play games often don’t think about localization. As long as all the conversations, commands, and UI in the game don’t raise any questions, they will never realize that there is a long localization process behind it.
Game localization is considered successful when players are unaware of or don’t question the language in the game. The language doesn’t hinder their gameplay, and that’s enough. Game players will focus more on smoothness, immersion, and following the game’s story seamlessly.
Does this mean that game localization is not important?
Game localization is one of the important factors in the success of a game. How could it not be, when players don’t just play games, they read the UI, stories, commands, etc. If there are confusing words, they will certainly feel uncomfortable with the game. Even though their main focus is on the game, typos, translation errors, or humor in the story that feels awkward can annoy them because they will lose the feel of the game.
If gamers are disappointed with the language in the game, this can have a big impact on the game. Their ratings may drop, they may give negative feedback, and their trust in the game provider may decline.
So, what exactly is needed for good game localization?
There are many elements in a game that need to be translated. These elements must be translated so that players can continue to enjoy an immersive gaming experience. So what are these elements?
1. User interface
2. Character dialogue or NPC prompts
3. Quest text
4. In-game announcements
5. Game instructions
What impact does game localization have on business?
1. Reaching a wider audience
The gaming world now reaches all corners of the globe. The gaming world, which initially only used English, is now reaching a wider audience through localization. Games presented in the players’ local language tend to make them more comfortable playing. Especially for countries where the main language is not English, language localization will greatly help them in playing games.
2. Increase downloads and sales
Localized games tend to have higher download rates. This is because people are more likely to interact with—and purchase—something they fully understand. With localized games, players are more likely to download the game and even purchase in-game items.
3. Strengthening the brand
A localized game signals that the brand always strives to satisfy its customers, in this case, game players. With a localized version of the game, the audience will feel that they are cared for and appreciated. This will certainly strengthen the brand image due to the positive experience gained by players.
4. Improving reviews and ratings
A well-localized game will certainly make players happy and satisfied. Not only does this impact the player experience, but it also affects ratings and reviews. Those who are satisfied will naturally give good ratings and positive reviews for the game, which will certainly attract potential players who read the reviews to download the game.
Kesimpulan
Localizing game languages into specific target languages is often considered less important by some game providers. However, this step plays a major role in determining how a game is received and enjoyed by players in the local market. When localization is done carefully, the benefits are felt not only by players, but also by game providers in terms of reputation and business.
For game providers looking to localize their products into Indonesian, Vy-Trans is ready to assist from the planning stage through to final implementation. With experience handling various localization needs, we support your game to feel natural and relevant to local players. Contact us to explore collaboration opportunities.
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